There is so much information on your site, with an introductory video, it’s an easy and interesting way to provide your target audience and visitors with an understanding of what the company does without them having to read through a bunch of text. With the right script, you can maintain the attention of your visitors after those 8 seconds. The impact of videos can be seen, especially since your visitors attention span has decreased from 12 seconds to 8 seconds. Improved user engagement Brand awareness Search engine optimisation Just remember to keep your video between 1-2 minutes, no one is going to want to watch an hour video. Your homepage leaves an impression on your visitors, so what do you want that impression to be? It should be amazing, make them want to keep coming back. A video is just the thing you need to keep them engaged and on your site. According to The Deep End, “ a website has ten seconds to capture a visitor’s attention before losing them forever“.
One of the top reasons why bounce rates are so high is because visitors are overwhelmed with the amount of information being placed in front of them.Ī great way to introduce your company and brand to your viewers, upon visiting your site is with an introductory video.
Keep your site simple, don’t let your visitors lose site as to why they came to your website in the first place. Whether its fancy text, a ton of text or even graphics everywhere. Every company wants to engage and grab the attention of their viewers, but how can you do that?Īlmost every site you go on, visiters are bombarded with something.
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